As the calendars flip over to 2023, we’ll be looking forward to seeing new developments, opportunities and trends. We took a deep dive into the data available in the Semrush Topic Research tool. Our job was to analyze what’s been trending in the US over the past year. And there were plenty of highlights among the most talked about subjects in the world.
Let’s dive in!
How We Analyzed the Data
We started by looking at what Semrush Topic Research users have been searching for in our tool. Then, we analyzed dozens of related subtopics and ranked them. We covered over 500,000 top topics with a search volume of over 1,000.
- Each topic comprises a number of related keywords. In the tables below, you’ll see total scores and searches. These represent the sum of the metrics for every group of keywords.
- The scores for the most popular topics are a weighted average of 2022 searches, backlinks, and shares.
- Trending topics have seen the biggest rise in social media mentions.
We’ve seen a number of key trends emerge this year. Retail continues to grow. While last year the search terms were more general—including online store clothing, online education, online car rental, among others—they have been replaced by brand name searches like Amazon Prime, Walmart and Etsy.
Perhaps this indicates that consumers are developing loyalty to the online retailers they discovered during the pandemic. COVID is still part of our consciousness, with at home covid test and covid vaccine near me in the top search results.
But there are fewer related terms as compared to last year. When covid symptoms, covid restrictions, and covid testing all featured. This suggests it’s less of an issue than last year. Overall, we can see that retail, local convenience and entertainment are all big search topics. And in the marketing arena, many of the searches are navigational or informational in intent.
In other words, it appears that lots of people are looking to get into the industry. In these results, we see opportunities for digital content marketing and a lot of optimism for the coming year.
